制造商 At Heart | 2D Lead Carl Norton on what makes sporting collaborations unique & 他是如何保持灵感的

社区 2021年3月31日

MG娱乐平台是内心的创造者. MG娱乐平台创造非凡.

As the creative engine room of the world’s biggest brands we are driven by one purpose: to solve our client’s toughest briefs beautifully. Our 制造商 believe in the power of cooperation and partnership to deliver ambitious ideas to that break new ground and deliver awe-inspiring creative work.

作为一个团队,MG娱乐平台所做的每一件事都会让伟大的想法变成现实. MG娱乐平台是思想家, 设计师, 艺术家, 董事, 生产商, 开发人员, 色彩人员, 程序员, 技术人员, 编辑器, 动画师, 作家, 实干家和制造商.

MG娱乐平台的心灵创造者系列中, MG娱乐平台介绍这些项目背后的人来了解他们的灵感, 动机和创意见解. We spoke to 2D Lead Carl Norton about what makes sporting collaborations unique and how he’s maintaining his inspiration while working at 首页.

 

Tell us a little bit about your role as 2D Lead and how long you have worked at The Mill?

今年九月是我在磨坊工作十周年的纪念日. 作为一名2D Lead,MG娱乐平台希望从头到尾覆盖一项工作. It depends on the job and the relationship with the director but I will always aim to be involved from a very early stage, 生成的想法, 技术方法和项目将如何实现. Having an understanding of how certain approaches can be undertaken can be really important in steering the outcome of a project. Sometimes having good ideas on approach can open up avenues that hadn’t previously been considered and can lead to a collaboration in making something different.

We will advise pre-shoot and then supervise the shoot to make sure we’re getting everything we need to complete the project. 一旦MG娱乐平台有了编辑和素材, MG娱乐平台将建立一个团队,覆盖工作的各个方面,并在整个过程中一起工作. T在这里’s a level of management involved as you become the gatekeeper for lots of different disciplines combining in the final product, as well as bringing everything together internally we will run regular meetings with the director and agency to collaborate on the direction the job takes.

You’ve worked on multiple sports projects, what are the challenges that these types of projects pose?

所有的工作都有其独特的挑战. In 耐克“从不问” MG娱乐平台创造了体育场和人群. We shot some rain in-camera to give interaction with the players but were left with large areas to fill with CG rain. The challenge 在这里 is to get the CG rain to match the in-camera rain as t在这里 really is now在这里 to hide when combining the two within a single shot. We also had to find a way to bring the in-camera rain back over the stadium and crowd. Crowds come with the challenge of making something on a large scale that manages to feel individual and random at the same time. 如果动画过于统一,它很快就会脱颖而出. We built in a large amount of break-up in what was happening within the crowd to hide any repetition and make it really believable.

阿迪达斯创造了答案提出了不同的挑战. As a studio shoot, t在这里 was a lot of scale needed to create the final environments. 在博格巴部分的编排自由泳, we combined CG crowds with set extensions and CG footballs that needed to be perfectly timed out and animated to the players. We wanted to create something that had symmetry whilst maintaining a level of believable imperfection. Some of the scenes are created from multiple plates, giving some freedom to compose the shots. With so many balls filling the screen it became quite an exercise in working out w在这里 and when the ball should be infront or behind certain players – plenty of roto and painting!

耐克“唤醒幻影” 是另一个大型体育场的工作吗. Alongside the challenges mentioned above, t在这里 was a lot of smoke and atmospherics. 最后一个镜头, we rebuilt the grass surface and had layers of CG smoke to be integrated as the main character is pulled into the abyss. As he runs his fingers through the grass t在这里 was a certain amount of interaction that we needed to keep. The CG grass had to match in look and be carefully integrated into the scene to hide any joins. 当他与烟雾相互作用时,他被拉了出来, he had to be roto-animated to give the correct interference and layering in the final result.

What are the key differences in working with sporting clients compared to clients from other sectors?

在技术层面上,角色保持不变, 然而, it’s really important to have an appreciation and understanding for the work you’re creating and the intended audience. Clients will be used to working in this arena and it really helps the relationship with clients and 董事 if you bring ideas that are relevant. Broadly speaking sports jobs are very current and it helps to be in touch with the industry. I tend to find that sports jobs often open up opportunities for a range of contemporary effects, 无论是通过设计, CG甚至2D效果. High energy and a young audience can call for a broader and cooler range of aesthetics, 尤其是在一个混合媒体的时代.

 

是什么一直激励着你?

我觉得没有比现在更重要的时刻去寻找保持灵感的方法了. 作为一个公司, MG娱乐平台已经习惯了互相照应, 一种不幸被暂时从MG娱乐平台身边夺走的东西. 我确信我会继续分享我的工作,并与磨坊内的其他人交谈, 同时也能掌握来自不同制作公司的工作.

No matter the campaign, I find that t在这里 are elements to extract and inspire future work. 这可以归结为MG娱乐平台所做工作的任何元素. Sometimes I’ll find technical approaches that can be re-appropriated in different ideas or have elements that could lend to a larger idea. 其他时候,它可以不那么技术性,在灵感上更传统. 伟大的电影摄影,抽象或舞蹈. Really it’s about being immersed in the industry that we are in and the wider context of film, 摄影和艺术. MG娱乐平台在一个没有限制的行业工作, 所以我认为你不应该限制灵感的来源.

除了这个, 这一切都是关于骑上我的自行车,到处旅行, 谁知道你会看到什么.

查看更多maker At Heart功能 在这里 并与MG娱乐平台的视觉特效团队联系,了解任何即将到来的项目 在这里.

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